The E-commerce industry is a hotbed of competition right now. In the previous post, I noted how E-commerce companies have failed to adequately differentiate themselves and create any sort of brand loyalty. Let’s look at how the various companies have strived to one-up the rest, how they can differentiate themselves and what will drive profitability … More How to win the E-Commerce Battle
My previous post talked about how E-commerce in India might just be the next (late 1990s styled) bubble, with companies getting sucked into a quicksand sinkhole of perpetual discounting. Fickle brand loyalty in tandem with the looming fear of big conglomerates jumping the bandwagon is a serious threat to the existing players. Read the complete … More Who will survive: Amazon or Flipkart?
Times seem great for e-commerce, at least definitely great for the top three- Flipkart, Amazon and SnapDeal. Venture Capitalists seem to have found the sweet-spot on their bats -made of cash- tossing valuations out of the stadium for sixes. Customer awareness is at an all-time high and offline retailers can’t stop pacing to and fro. … More Will E-Commerce Survive?